Key Features of a Landing Page
One primary call-to-action (CTA)
“Buy Now”, “Sign Up”, “Get a Quote”
No distractions
No top navigation or unrelated
links
Highly focused content
Targeted headline, benefits, visuals, and form
Conversion optimized
Designed to turn visitors into customers or leads
Goals of a Landing Page
Generate leads
Sell a product or service
Promote a special offer or limited-time deal
Capture sign-ups for webinars, events, or newsletters
Drive app installs or demo requests